About OwlTree
Brand background and key notes.
OwlTree was founded in 2015 in Portland, Oregon, by a group of passionate conservationists and artisans who aimed to create a brand centered around sustainable living and environmental awareness. The founders were inspired by the natural beauty of the Pacific Northwest and sought to incorporate this aesthetic into their products, which include home goods, accessories, and educational materials related to wildlife conservation.
Initially, OwlTree began as a small craft market stall, where handmade items like wooden toys and organic cotton textiles were sold alongside literature on local wildlife. The unique blend of practical products and educational content quickly caught the attention of local consumers, leading to a modest but dedicated customer base. In 2016, the brand expanded its offerings to include a line of eco-friendly children's books that focused on various species and their habitats, reinforcing the brand's commitment to education and conservation.
By 2018, OwlTree had transitioned from a local stall to an online store, allowing for wider distribution and access to customers across the United States. Its products gained recognition for their quality and the environmentally conscious methods used in their production, including sourcing from local materials and using non-toxic dyes. The company also established partnerships with wildlife organizations, donating a portion of each sale to conservation efforts.
As of 2023, OwlTree continues to grow, with a diverse range of products that reflect its mission to inspire and educate through nature. The brand remains committed to sustainable practices and conservation advocacy, engaging with its community through workshops and events that promote environmental stewardship. With a firm foundation in both craftsmanship and conservation, OwlTree has developed into a recognized name in the space of sustainable living.